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| 13th November 2024, Kolkata |
At a busy intersection in Kolkata, shorn of any elements of nature, this billboard lorded over the teeming masses. The green forests, the fresh air and the clean water promised could only be visualized but not experienced. To use such imagery for a product which has established health risks for users and contributes significantly to the dirtiness of our urban surroundings doubled and tripled the irony. All the more reason for busybees of the city to pause and reflect. Who are you trying to please by winning your race and are those egging you on doing so with the right intentions?
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