Before heading out to South Korea, I had made cursory attempts to familiarize myself with the Korean wave of pop-culture, Hallyu. I had been largely insulated from it as part of the generation that had had a few years of pre-liberalized India experience, just enough to keep us domesticated in our tastes. In that flimsy preparation, I had heard about the South Korean government's visionary plan to use the soft power of popular entertainment initiated in the early 1990s which had eventually led to this current domination of the arena in the 2020s. The most fascinating bit about that story was how the tremendous success of Steven Spielberg's first Jurassic Park movie was the inspiration for this government policy.
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| 5th July 2025, Jeju Island, Republic of Korea |

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